
It all started with a pile of free Metro newspapers in every subway station. People were free to take or not take, but there they were, available, free, recyclable.

Then one day I came out of the subway and there was a gal handing out the competitor newspaper, 24, (the orange glossy one). This went on for a few weeks, until one morning Metro, not to be outdone, installed their own person outside the station, side by side with the 24 person. There they were, battling over the attention of every person going in and coming out of the subway.
Weeks passed, and it became clear that the Metro dude was way more efficient than the 24 rep, so a new 24 rep appeared, a bigger, taller guy, who seemed to balance the scale … for a while. The two seemed to get along well, and struck a sort of tag team – Metro served the left side of the station and 24 had the right. And all was well with the world. Until the 24 guy left.
A new 24 rep was brought in, but it was really not the same. The new guy seemed to take it a bit personally if someone didn’t take the newspaper he offered, and the Metro guy was as efficient as ever.
I thought that was that – what more could they do? However, this morning coming out of the subway, there were not one, but two 24 reps, one on each side of the Metro guy! They flanked him, like guards, each shouting “Good Morning!”, “Good Morning!” to each passerby, newspaper extended. (frightening, really)
So this raises a whole bunch of questions: Do I take a newspaper? If yes, then from who? Do I refuse a newspaper out of principle – I don’t want to get involved in the war? Do I take a newspaper out of principle to support one or the other from very subjective reasons? Do I take both?
!!?!!?
While I wrestle with all these questions I wait and watch. It’s come this far, I can only wonder where it will go from here.
Metro, the ball is in your court. I just hope no one gets hurt.